Look no more! Shell Harris, founder & Presidentof Big Oak SEO has provided some very useful information with regard to how to get links on LinkedIn. These are real links, without the “nofollow” mumbo-jumbo that we’ve been warned about in the SEO world.
Visit the Big Oak SEO Blog for a great article!
White hat search engine optimization means employing ethical methods to get listed in the search engines and to improve search engine positioning.
White hat SEO methods are approved by the search engines and they are the best ways in which to get your website listed. By contrast, black hat SEO is an unethical method that uses tricks such as hidden text (white text on a white background), spamdexing (using search redirects and other tactics to manipulate the search results).
Both methods can be successful, but there are severe consequences for fooling the search engines. One of the major differences between the two methods are the fact that white hat methods will get you listed and typically keep you listed on the results pages, whereas black hat methods will eventually get you banned.
In an SEO group that I belong to, someone said, “For every blog and web site found, I’m adding posts and links.”
That is a good strategy BUT, if you are going to leave comments on blogs and message boards, I would add the following: Read the blog thoroughly an leave thoughtful comments. Do NOT drop links in the comments, instead, put your keywords in the “Name” field and add your site to the “URL” field. In the comments section, give the blogger the respect that he/she deserves and leave a pleasant and well thought out comment without a link (you already have one if you’ve used the Name/URL field). The blogger will be happy to post those types of comments. The result is a quality backlink and you don’t get flagged as a comment spammer. It’s a win-win for everybody!
One important thing to note is, not every comment will count for SEO. Why? Because the spammers with their auto-comment software have ruined it for the rest of us. Most blogs these days include a “nofollow” in the link tags of comments sections. So, when you are thinking about leaving a comment, view the source of the blog to see if “nofollow” is present before you waste your time posting to it.
In addition to commenting, you can join some backlink building groups (on FaceBook and LinkedIn, etc.), although I have only had very limited success with this. I think people are pretty lazy about helping each other out, which is a shame. If you look up my group “Backlink Partners for Search Engine Optimization” I’ll be happy to share backlinks with you or with anyone else (if you have G rated content, that is).
The hardest part of keyword selection is to convince the actual company that you are working with to use the “correct” words. Too often companies follow what their competitors are doing (to their detriment). Wasting time “chasing” highly competitive keywords can mean that you waste money and energy and still may not “beat” your competitors. The companies miss the mark, as they could have been focusing on keywords that their customers use to look for the companies’ products.
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